Reeds Use Prized Sections of Cane And Are Put To The Test By Pros

Summer NAMM 08 Nashville, TN (June 20-22, 2008) Booth #2006 - Rico is pleased to announce the introduction of the new Reserve Soprano Saxophone reeds, a welcome addition to the Rico family, given its authority as a leader in saxophone reed-making. Reserve reeds have literally been designed from the ground up, starting with raw materials. They are made exclusively from lower-internode canea technique pioneered by Rico. These reeds yield the highest-density cane available.

In addition, French cutting techniques and optical lasers ensure consistency in thickness from reed to reed, attuned to the industrys strict standards. Rico has refined its manufacturing process, as part of a $10 million capital investment project, resulting in an extremely consistent reed; consequently, new Reserve Soprano Saxophone Reeds are designed using the latest 3-D reed modeling software.

The logical next step in the Reserve line of reeds, the Rico Reserve Soprano Saxophone Reeds ensure high-quality tone and comfortable feel, says Rico Product Manager, Rob Polan. Design input from acclaimed players such as Tim McAllister, David Brennan, Francisco Martinez, Philippe Lecocqand many othersmake them the soprano sax reeds that all players have been waiting for.

Rico Reserve Soprano Saxophone Reeds will be available July 1, 2008 and will retail for $29.95 for 5 reeds.

For more information on Rico Reeds, please visit www.ricoreeds.com.

DAddario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names DAddario, Evans Drumheads, Planet Waves, Rico, HQ Percussion & PureSound Percussion. The company also runs the popular Gbase.com online gear source and The Stage (www.tothestage.com). DAddario products are marketed in approximately 120 countries.

Media Contact:
Trish Johnson-Frazzetto
trish.frazzetto@daddario.com